Introduction to Permanent Makeup

Wednesday, April 29, 2026 | 9am–5pm Instructor: Samantha Gaten of Evolution Esthetics

About the Course

One-Day Introductory Class — $299 Presented by Evolution Esthetics and Elise Esthetics Institute.

This brand-new, highly anticipated Intro to Permanent Makeup Crash Course is a one-day, high-value training developed for aspiring beauty entrepreneurs and future PMU artists who want clarity, confidence, and real industry insight before investing thousands into certification.

This immersive crash course was created to fill a major gap in the permanent makeup industry. Too many students invest significant time and money into full certification courses, only to discover that PMU may not be the right fit — or that the training did not meet their expectations. With over a decade of industry experience, our lead educator has witnessed this pattern again and again, and it is the driving force behind this new educational concept.

Our mission is simple: provide transparent education, foundational skill-building, and business awareness — so students can make informed decisions and invest wisely.

Please note: This is not a certification training. It is an introduction to the art, business, and long-term opportunities within PMU, focusing specifically on brow techniques including Microblading, Ombre/Powder Brows, Combo/Hybrid Brows, and Nano Brows.

Who This Course Is For

This course is intentionally designed to help you determine if PMU is truly your passion — and whether certification is the right investment for your future. It’s a great fit for:

• Aspiring PMU artists who want to explore the field without a $2,000–$4,000 commitment
• Estheticians, cosmetologists, or beauty professionals considering expanding into PMU
• Students who want a realistic understanding of the industry before enrolling in certification courses
• Entrepreneurs looking to understand the business, branding, and income potential of PMU
• Anyone wanting to learn PMU foundations, observe demonstrations, and try supervised hands-on practice

What You Will Learn

Foundations & Theory

• Introduction to permanent makeup
• Skin anatomy, pigment theory, and brow mapping basics
• Overview of Microblading, Ombre Brows, Nano Brows, and Combo techniques
• Tools, needles, supplies, and machine basics

Live Demonstration & Hands-On Practice

• Watch real-life cases performed by an experienced educator
• Practice foundational strokes and shading techniques on practice skins
• Learn proper hand positioning and depth basics

Business & Branding Education

• What it really takes to build a PMU career
• Average pricing, revenue potential, and real industry numbers
• Branding, social media, and client acquisition strategies
• Understanding overhead, legal requirements, and startup costs
• How to stand out in a saturated market through identity, tone, and positioning

Student Experience & Support

• Small class size ensuring individual attention
• Q&A session with a 10-year PMU educator
• Complimentary gift bag
• Opportunity to apply your course ticket toward a full certification training

Why This Course Matters

This introduction was created to rebuild trust between educators and students by offering a low-ticket, high-value experience that empowers future PMU artists to make confident decisions. Rather than enrolling in a $3,000+ training without fully understanding the commitment, this course provides transparency, clarity, and guidance from leaders who want you to succeed.

We also use this course to identify serious, motivated students who will thrive in our certification programs — ensuring a high-quality, focused learning environment at every level.

Payment Policy

This is a non-refundable course and must be paid in full 2 weeks prior to the class date.